Saturday, July 15, 2006

Penguin Design

I just saw (thanks to a commentator on TheISpot) this interesting article by Alice Rawsthorn in The International Herald Tribune about the history of Penguin’s design and how they are meeting today’s publishing challenges by lookin’ good.

"Epics is the latest in a succession of beautifully designed new editions of Penguin Classics, which are as likely to be bought for their covers as for their content. It now makes commercial sense for Penguin to invest in design, as the company is facing fierce price competition from online retailers and the threat of digital publishing."

Be sure to check out the slide show listed on the left.

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2 comments:

Mel Odom said...

Hey Irene,

I was passing through John Scalzi's site and he mentioned yours. So I trotted over. This is really a GREAT site. Love the info and the links to artists webpages. Always looking for new visual stimulation.

Best,
Mel Odom

12:08 AM
Irene Gallo said...

Thanks, Mel.

A couple of people have contacted me to tell me about the book, "Penguin by Design: A Cover Story 1935-2005." One of my crew even brought in a copy, it is a very handsome book.

http://www.amazon.com/gp/product/0141024232/sr=1-1/qid=1153146593/ref=pd_bbs_1/104-0392062-5629513?ie=UTF8&s=books

10:40 AM

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