My boss, Tom Doherty (who is awesome,) has posted a quick essay on our parent company’s blog on the importance of mass market paperback books in developing new readers. In-house we know this as part of Tom’s “Horseradish and Ketchup” speech. (The idea being, if all anyone is offered is ketchup than ketchup will be the bestseller, but that doesn’t mean plenty of people wouldn’t prefer horseradish if given the opportunity.) I’m not being snarky when I say it never gets old. It’s impossible to sit next to Tom for any length of time and not learn something.
Wow, I earned $1.67 from the bookstore! (Ham sandwich, here I come.) Thank you, whoever you are.
Honestly, I didn’t expect any sales. I, myself, am extremely lazy when it comes to buying on line, for some reason walking to the bookstore seems easy whereas filling out forms is a huge headache. And I’m impatient. But I was hoping that it could build into a place that is fun to browse and waste time with.
I’m actually rather surprised how good Amazon’s suggestion program is working on it. I’ve been having fun seeing what it comes up with. (At work, I’m looking up so many random titles for the job that its suggestions become meaningless.)
Seen here is Dan Dos Santos. He stopped in today to hand in the artwork for Brandon Sanderson’s Warbreaker. This is the piece that Dan’s tutorial video is on -- more on that when it becomes available.
Tuesday, December 04, 2007